A Con Ed Startup
Jess came to me with a business plan that needed a brand. Different from most of my clients, Rehab Code was a company with a target audience of clinicians, not patients. We needed to create a brand that was focused around trust, expertise, and collaboration among colleagues. His main goal was to build a business that stood out from the crowd; something that no one had seen before.
The Design Process
While Jess had a strong idea for what he wanted the logo to look like, I had to fill in the blanks. We fine tuned the brand’s tone of voice and brand descriptors while creating a color palette and logo suite that fit those descriptors. Together we worked on finessing the brand and creating content that set a precedent for the field.
