Creating An Umbrella Logo
Quantum Performance is a sports physical therapy and performance clinic in Los Angeles. The owner, Andy, came to me looking to update their current branding and website. He wanted something that felt more modern and futuristic, hoping to include an infinity symbol as his original tagline was the phrase “infinite possibilities”. Andy owns multiple companies, including a sports tech and performance band company, and was hoping to create logos that would all fall under the same Quantum umbrella.
The Design Process
When creating logos for Andy, I wanted to create an umbrella logo that he could use across all businesses in addition to logos for each individual company. I included an infinity sign within the Q of Quantum and created slight variations for each business. We chose a bright color palette to exude a bold, modern look against dark backgrounds and black and white imagery. For his website design, I focused on bringing the attention back to the reader and focusing on how Quantum Performance is the right company to help the audience reach their goals.
The fact that she’s a physical therapist that understands branding puts her in a very unique position to produce work that is right on the money for practitioners who need help in this area.
“Erin is amazing to work with on so many levels.
Her attention to detail, ability to communicate your message, and knowledge base is second to none and I would highly recommend working with her.“
Dr. Andy Barr