REFRAME NUTRITION
SCOPE: Side Hustle Package, Add Ons
BRAND DESCRIPTORS: fresh, healthy, inspiring, memorable, personable, welcoming
A Fresh Take
Striving to redefine people's relationship with food, my client Kayla launched Reframe Nutrition to challenge the restrictive mindset often associated with healthy eating. Her mission is to show that enjoying the foods you love and nourishing your body can go hand in hand. With the slogan "More Not Less," her brand embodies indulgence and wellness—never restriction.
The Design Process
After discussing her goals, we decided that a hand drawn logo would help achieve the goal of feeling fresh and welcoming. A color palette with deep colors paired with bright greens and yellows helped reach the indulgent feel while keeping it light and fun. Through imagery, we were able to bring her brand identity together to create a visual that emulated her business values and resonated with her audience.
